So not only are the 2010s nostalgic in a weird way, they’re also the only thing we have left that hasn’t been chewed up and spit out by the trend cycle.” “We tore through Y2K and early 2000s fashion with swiftness and ferociousness. “It’s a contracted nostalgia cycle that mirrors the contracted trend cycle,” trend forecaster The Digital Fairy said in a late-October TikTok. (I can back this up personally from having been an active Tumblr user circa 2012.) Basically, whatever you remember from shopping at Urban Outfitters in the mid-2010s is cool again. A viral late-September TikTok explaining why it girls are wearing wired headphones again tied that fad to the “2014 Tumblr aesthetic.” This word salad actually means something: Per TikTokers, this vibe, as it were, is a combination of soft grunge and indie sleaze, as signified by wearing American Apparel clothing and combat boots, or conspicuously using Polaroids or playing vinyl records. Videos with the hashtag #2014Tumblr have over 90 million views - that’s more than #GreatResignation and #SadGirlFall combined. One of the more hyperspecific trends on TikTok right now is nostalgia for - of all things - the aesthetic of being on Tumblr in 2014. But another part of me, the one that spends too much time on TikTok, would offer a different, more authoritative explanation. Part of me wonders if this latest appearance on You, which pushed a spike in searches for the New Zealand singer, made people nostalgic for Lorde’s truly transcendent earlier work (since Solar Power was, well, fine). None of that quite explains why Lorde feels so potent right now. One further point of anecdata as to Lorde’s emotional resonance: as I was outlining this story, a mid-sized sedan drove past my apartment building blasting “Royals” so loudly my windows shook. When Jess and Nick finally got together in New Girl, Lorde’s “Green Light” scored the moment, while Euphoria’s special episode about Jules, which aired earlier this year, was soundtracked by “Liability.” So broad is the spectrum of Lorde’s omnipotence that “Supercut” not only served as the inspiration for Jennifer Kaytin Robinson’s 2019 Netflix movie Someone Great, but also provided dramatic gravitas in FIFA 2018. This isn’t Lorde’s first time serving as TV shorthand for an emotional climax with a complicated denouement. Why did an electro-pop song about heartbreak fit this moment? On Twitter, many fans loved it, though some were a little confused. He’s being a little facetious - “According to all the rom-coms of your generation, this is what the guys do to get the girl,” he says with a shrug - but there’s also some earnestness in his yearning for the hot-mom murderer next door. Dobler went straight for the mushy ‘80s ballad - Peter Gabriel’s now-iconic “In Your Eyes” - but Theo goes for a post-ironic breakup banger, blasting “Supercut” by Lorde until Love comes running. Where this bedimpled youth obtained a boombox is a question for another time, because what’s even more striking is the song choice. If my music, myself or my family have touched you in anyway, know that by helping us make this possible that you will have touched us in a way that I could never repay you.There’s a moment in Season 3 of You, when “fem-gen major” Theo serenades Love (played by Victoria Pedretti) Lloyd Dobler-style. I know that some of you may not be able to donate but if you could help us spread the word in any way you can, know that it would mean the world to my family. My parents are already drowning in medical expenses and we are already 1 month into her 2 month death sentence. She is now seeking alternative treatment and unfortunately it is not being covered by her medical insurance. Long story short, my mother should not be dying. The biopsy was unsuccessful and unfortunately the doctors were not very diligent about following up with what they had seen. She has made it through bladder, breast and ovarian cancer already and actually had a biopsy 7 years ago for a tiny legion they had seen inside of her lungs. She has supported me and encouraged me always to chase after my dreams and I would not be the man I am today without her. My mother is one of the strongest people I have ever known, she has always been so optimistic and full of life. The doctors have decided to give up and have estimated that my mom has about 2 months left to live. It has been absolutely devastating watching my mom struggle over the last 6 months. My mother was diagnosed with Stage 4 Lung Cancer in August of 2014. I am writing to you all in hopes that you can accompany us in the fight to help my mom win her fight against cancer.
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